What is Scheduled Sending?
Scheduled Sending lets you set specific times and dates to send your emails during the warmup process. Instead of manually managing when and how many emails you send, you automate it all, making the process easier and more reliable.
What’s the Goal?
The goal is simple: to help you smoothly transition from warmup to full campaigns, keeping your email flow consistent, improving your sender reputation, and ensuring higher deliverability.
Why It’s Beneficial:
- Consistency: Automatically maintain a steady sending pattern, crucial for building trust with email providers.
- Optimized Timing: Send emails at the best times for deliverability, avoiding any spikes that could harm your reputation.
- Ease of Use: Set it and forget it—schedule your emails in advance, and let the system handle the rest.
- Better Performance: By automating the process, you reduce errors and boost your chances of landing in the inbox, not the spam folder.
Real-World Use Cases:
- Smooth Transition to Campaigns: A business warming up a new domain used Scheduled Sending to gradually increase their sending volume. Once the warmup was complete, they transitioned to full campaigns without disruptions, leading to higher deliverability and engagement.
- Preventing Deliverability Issues: Another company struggled with deliverability due to inconsistent sending times. Scheduled Sending automated their warmup, ensuring emails were sent at optimal times, which improved their sender reputation and inbox placement.
How to Set It Up:
- Set Your Schedule: Choose the specific times and dates for sending your emails. You can customize this based on your warmup strategy.
- Adjust Send Volumes: Start with small volumes and gradually increase them as your domain reputation improves.
- Monitor and Tweak: Keep an eye on the process and make adjustments as needed to optimize performance.
- Transition to Campaigns: When your warmup is complete, seamlessly increase your sending volume for full-scale campaigns—Scheduled Sending will handle the rest.
In short, Scheduled Sending is your key to a smoother, more effective email warmup. Try it out, and see how it can optimize your campaigns.
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